Insights

There’s no need to be afraid of Paid Ads on Google!

28th Feb 2018 / 3 minute read

When I started my job at Equals Creative, I explained to my friends and family what my role involved.
“I help clients become more visible online,” blank faces followed. “My job is to make sure that our clients appear on places like Google...

Key to a great LinkedIn post

Don’t Write Your Website Content for Humans or Bots!

12th Feb 2018 / 4 minute read

We’ve told you previously to “write for humans, not search bots”. Now we’re backtracking. We say DON’T write for humans or bots!

That’s right, you’re not writing for humans or bots. So, who the hell are we writing for?
You’re...

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