Creating content that people want to share can greatly increase the traffic to your social media pages and website. Here are three tips that can help you create more shareable content.
1. Content for your target audience
When you’re creating content for your social media pages, make sure you target the appropriate audience. People want to share content that reflects themselves or something they care about, so it needs to be relatable. Try to put yourself in the shoes of the reader, what would you want to see?
Top tips for targeting your audience
- You can use Facebook ads to target your specific audiences using advertising objectives, allowing you to reach only the people that matter.
- Embedding videos into your content posts is a great way to engage your readers. Actions speak louder than words…
- Remember that you’re engaging with real people, sometimes it’s easy to forget that when writing content from behind a screen. “One thing all shareable content had in common was an emotional hook that would generate discussion and response in a natural way” (Jack Shepherd, Director of BuzzFeed).
“People want to share content that reflects themselves or something they care about, so it needs to be relatable”
2. Content Value
Always create content that is valuable to your customer. Posting content that contains useful and or surprising information is always a winner. It will compel the user to share the information with their friends or family, resulting in a higher organic reach. Trending topics are also a good way to spark debates in the comment section and draw more readers to the post.
Make sure your content looks good! Images will always attract more of an audience than clunky blocks of text. Use high resolution images that present themselves clearly on people’s social feeds. The text you do use in your content must be well written, and always proofread your content before posting; typos scream untrustworthy and unprofessional!
Think about it… your target markets’ social feeds are heavily saturated with content, some of it will be good quality and engaging. Make your content stand out from the crowd and grab their attention!
How Equals Creative can help you increase your content shareability….
Equals Creative has a wealth of experience in maximising shareability across many different types of content and platforms. We can help with any aspect of shareability; from increasing your social media presence, to consistently captivating your audience with unique and concise content. Our team add the layer of creativity you need to make your content more engaging and inspiring.
Contact the studio at firstname.lastname@example.org and start creating fantastically shareable content today!