Here’s what to watch for web design and UX trends in 2016.
The continuation of flat design and 2D shape design.
For the last 18 months we have all been obsessing over flat design, but its time to take things a step further. Flat design will be heavily adopted in 2016 and crossed with 2D shape and vector design aesthetics. This proves to be another fantastic year for illustrators with vector graphics and iconography taking centre stage.
Use of typography
The use of typography on the web has been picking up in recent years but its about to become centre stage. We have becoming a culture that longs for more information and people are looking to absorb more of it as quickly and efficiently as possible. If your not generating infographics online to promote and distribute your content, start now. 2016 will see typography used more widely across all marketing streams.
Adoption of more micro ux
Micro UX design is about engaging your user with useful and aesthetically pleasing elements throughout your user experience. Its about defining each user action and in further detail making it easier, more intuitive and more engaging for each section of your user experience. A clear example of this is the Google auto fill on the search bar, useful, fun and engaging. That is one small element of a page that has many more features. With plenty of competition we are going to become more and more obsessed in the detail of providing fantastic customer experiences using micro UX elements.
More “mobile first” design
Up until now most agencies have been working with their client to make their website work on mobile devices. If you haven’t yet, then you need to get on with it! Having your website mobile friendly is now essential with on average more people using tablets and mobiles to browse most mainstream websites than anything else. This is where we start to think mobile first.
If the most used technology is a mobile one, then this is the technology that we must concentrate on getting right. Technology is taking us in the direction where we should be able to browse information on our tablets, mobiles phones and even watches and we are getting used to absorbing content in this way. Sites for mobile and tablet use should offer no compromises and with the new frameworks and technologies we are using to create our customer experiences. Our mobile first design methodology will be adopted more and more throughout 2016
The death of the carousel
The long awaited death of the carousel. We all knew it was coming, but I still hear some people today say, “but i want a carousel on my homepage to display more offers, more products and more information to my customers”. As I politely observe the disco of information displayed on their website in front of me, I told my client what the analytics data was telling me. Carousels are a distraction to the user eye path, an overload of information and give no clear start to the journey you are trying to guide your customer through. In 2016 if you still have a carousel on your e-commerce site, try to ask yourself what it achieves. Simplify your user journey, and give your customer clear direction. If done right, it’s one small change to your website that will make a huge difference.