Digital Marketing at Christmas: Volume 2 – Build a Virtual Christmas Grotto (Website)

11th December 2017 / 4 minute read

christmas volume 2

Jingle bells, jingle bells, jingle all the way. Oh what fun it is to browse on a Christmassy looking website!

Many of us spent a weekend or two decorating our homes for Christmas, and it’s not too late to decorate our websites!

If you are going to venture down the path of changing your website for Christmas, you need to be careful that you don’t overload your website with Christmas features. The importance of not overdoing it is in respect of your website’s appearance and performance.

Keep Santa’s workshop functioning efficiently 

All I want for Christmas is… a speedy website on desktop or mobile!

That’s right people, this volume in the series has two Digital Marketing-Christmas hybrid puns!

Website performance is more important than ever. Long loading times play a major role in page abandonment. If your website isn’t quick at loading and isn’t responsive enough for a user, they will not hesitate to leave and go elsewhere. Site visitors are your hardest critics!

It’s not only ensuring that your website is quick to load on a desktop, you have to consider your mobile users too. According to Hosting Facts, 52.21% of internet traffic is from a mobile – that’s how significant mobile users are today.

Website performance is crucial all year round… especially at Christmas!

Shopping around at Christmas can be stressful. Whether you’re shopping in a shopping centre or online, you want it to be as easy and cheap as possible. So, if your business has a website, you’ve got to make sure that you make the online shopping experience on your site seamless.

Kissmetrics say that, 52% of online shoppers claim that quick page loads are important for their loyalty to a site. Consider that for the festive season. Your website MUST be on the bauble!

This comes down to optimising your site’s user experience and carefully customising its design.

Design tweaks to transform your website

How can you change your website without overdoing it? That’s the question many website owners fail to consider before going ahead and decorating their website.

Tastefully decorating your website is an art. Some people like to go all out and have a snowfall effect battering their entire website, but this is not an effective way of tuning your website for the festive season.

Here are a few of our own Christmas decoration tips for your website. These allow you to transform your website tastefully without detracting from your site’s performance or integrity.

Tweak your logo

It’s ok to show a little bit of personality, especially at Christmas time. By adding a little bit of Christmas to your logo, you can then use it across every digital platform. Ensure you have different versions of your customised logo so it can be used across your social media too.

Create festive imagery and videos

Whether you choose to customise your logo or not, you can utilise Christmas themed imagery and videos.

You could add a new festive backdrop or banner to the site, or create a special Christmas video for the business. Should you explore the option of creating a festive video, try to involve your employees in the process too – spread the Christmas joy throughout the business!

CTA on sale items

Christmas is a great time to give back to customers with amazing deals. If you are scheduled to offer your products or services at a special reduced rate, then tell your customers and site visitors about it.

You can do so through clear festive call-to-actions across the website. People at Christmas are looking for the best deals – so why not catch their attention with your amazing deals?

Christmas social icons

Another stylish design option is to create Christmas social icons to feature on your website. They may only sit in the header or footer of your website, but it’s still a nice touch.

A snowflake to accompany the Facebook icon, a Christmas present for Twitter, maybe even a bauble for Instagram – it shows your Christmas spirit and may encourage users to follow you on social media.

Get excited to decorate for Christmas – but be ready to change your site back

Not only are people shopping for Christmas before Christmas Day, but they’re shopping on Christmas Day and after it.

You need to be mindful that you will need to have a backup to change your website’s design after Christmas has passed. You can then feature Boxing Day and New Year on your site.

End of Vol. 2

The next part to this series is focussed on Christmas deals.

Start Volume 3 –Give your customers a Christmas treat.

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