Blog post writing is a necessity for any SEO campaign. It doesn’t matter what industry you’re involved in, if you have a website for your business then updating your blog regularly is essential. Everyone uses their blog differently, but the main aim is to stay active and keep posting content that is aimed at your user and not the search engines.
There isn’t a set in stone solution to the question of what word count is considered optimal for SEO, but having produced a great selection of content for the past few years, I can tell you what works and what doesn’t. And it may not be what you think.
300 words vs 1,000 words
If you’re writing a blog post in WordPress, then it suggests that 300 words is the minimum required to have an impact for SEO. However, other sources suggest that 1000 words is the solution to rank highly on search engines.
I would agree with both of these statements; the more content the better, yet it’s important that you do not just write words for the sake of it. There are many blog posts that are ranking on the first page of Google and they only have 300 words. The larger proportion of content that is ranked on the first pages of Google are the longer pieces that reach and exceed the 1000 word mark.
Carefully judge it for yourself
In all honesty, if you’re going to produce a blog post or article that is 1000 words long, you will need to be extremely creative and possess a great deal of flair to keep a user engaged for the entire piece. Many users don’t want to be reading long pieces of content to find out an answer or learn about something new, they want a short and simple answer. In an ideal world, a user will want to find out what they need to know quickly from a post that takes just minutes to read, maybe even in as few as ten words.
So, the longer the better, but bear in mind your typical user. Will they spend 5-10 minutes reading a blog? Would you spend up to 10 minutes reading a blog post?
Quality not quantity
When you are writing any piece of content for the web it should always focus on the quality of the content, not the quantity of it. Yes, having a minimum word count of say 300 words is good, but why set a word count target? It’s much more effective to write until you can’t write any more about a subject. That way, you will more than likely reach a decent word count for SEO but more importantly, you’ll have a piece of content that will be read by a user.
Focus on appealing to your target user rather than meeting a word count
The focus should always be your target user, never the search engines. There are many SEO agencies that produce content to ‘appeal’ to the search engines and use it as a method to insert keywords into the content. This isn’t how SEO content should be created, it should be engaging content that your site visitors can and will want to read.
You can work on implementing keywords into the piece, but don’t focus too heavily on it – just by writing naturally about a subject you will work in the relevant keywords, search phrases and synonyms of your targeted keywords without even having to try.
To conclude: what word count should my content be for SEO?
There isn’t an exact answer, but we would recommend that as long as your content meets the 300-word mark as a minimum, then your content will be picked up by Google. For content that is going onto your main site pages, then you will not want to load it with too much content. Each individual page on your website will differ, from your homepage to your contact page, so your content will too. Again, no need to try and load your pages with thousands of words of content.
If you would like to find out more about producing SEO-friendly content, then take a look at Our Guide to Writing Effective SEO Content.