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14th August 2017 / 5 minute read
Our branding services here at Equals Creative have become one of the key ingredients to our digital marketing process. With many of our clients, one of the first recommendations we make is rebranding their business. Having a new website designed and developed for your business is one thing, but having a quality brand to assist you in designing your website is another.
Whether you’re new to the world of business or not, you will know that the branding of your business is a fundamental segment to your company. Of course, the product and service you provide will play a sizeable role in the success of your organisation. However, it all starts with the brand, and creating a logo that looks good will give you the best possible start you need. The branding of your business overall relies more on just the logo itself. From the shape of your logo to the colour scheme you adopt to represents your business, every little aspect is integral to the overall look of your business.
The simple answer, yes.
The biggest brands across the world all have good quality logos representing them. When you see the McDonald’s, Nike or Apple logo from afar, you immediately know and recognise the logo. But when you actually take a look at the logos close up, what exactly is special about them? Without a doubt, the companies themselves are multi-billion pound companies with years of experience behind them, so it’s no wonder that their logo is so recognisable in every corner of the globe.
Every business begins with a dream, whether it’s an idea for the product or service your business will provide, the logo and branding of your business will be one of the biggest decisions. As the saying goes, ‘don’t judge a book by its cover’, yet in the world of business, consumers do.
Deciding on your logo is an exciting process, but it should never be rushed. Once you have decided on a logo for your company, that will become the face of your company, so it’s important to ensure that your logo is effective in conveying your message to your potential customers.
Simple logos succeed. Although logos are important, it’s important to strike the right balance between simplicity and complexity. If you were to have a complex logo with many features on it, then people may not obtain the message you’re attempting to communicate to them, let alone persuade them to work with you.
There are thousands of logos, so creating a logo that is entirely unique will separate you from the rest. Don’t be afraid to try new or unusual things – it may pay off for your brand. As long as your logo is distinctive, you will benefit with the result of new customers. You could consider the logo to be the first step of encouraging a customer to use your services. Whatever the quality of your logo, it could affect whether a customer uses you or not.
Your logo needs to be flexible for use. The logo you choose will be the face of your business, whether it’s on the digital world or on promotional products and advertisement boards, your logo needs to be adaptable. You can create a logo by yourself, however, it’s important to save it in the right file format. We recommend a Vector File format, mostly due to the fact it can be resized without any loss on the quality.
The name of your business will play a big part of your logo design. Is the name simple and suited to your industry? Will you include a slogan with the logo? These are all decisions that need to be considered and made. Once you have your wording decided, will you be having a symbol to accompany the name? If you are having a symbol, then you ideally need a symbol that could work on its own without the wording. The aim is to have a catchy looking font, a memorable name & slogan, and a symbol that is vivid and recognisable solo.
Even if you’re not having a symbol with your business name, the font itself needs to look good and could in someway show something interesting. The FedEx logo is a prime example, it has a hidden arrow within it. This has caused much talk among logo admirers, and that’s what you want, people to be talking about your logo.
Understandably, you want your logo to be eye-catching and that usually comes down to the colours you use. It’s always worth researching the colours you use – there is psychology behind colours.
Here are a couple of examples:
If you would like to find out more about the psychology of colour in the marketing world, then we would recommend you have a read of ‘Hidden in Plain Sight: How to Choose Your Brand’s Colors‘ by Custom Logo Cases – it’s extremely informative and may help you decide on your colour scheme for your branding.
If you love your logo, then that’s great, but it’s time to see what people really think. It’s always good to test your logo by showing people your logo or even testing it on your website and maybe even getting it implemented onto a promotional product. We would recommend showing people your logo and asking for their honest opinion before plastering it across your social media.
Here at EC, we have one very creative and experienced individual when it comes to logo design and branding, and that’s our very own designer, Woody.
This is what Woody had to say about logo design:
“Creating a killer logo takes practice. You need to cover a variety of aspects, including scalability, readability and the target market. A logo that works well should be simple, memorable and impactful, making use of the right colours and shapes to create a visual stamp that can be broken apart into different elements if needed. Minor details can make or break a logo, so it’s always a good idea to have other options and go back to the drawing board if need be. It’s important to remember that every colour has a different expression or emotion behind it, so using the right combination is a must.
I always tweak and refine a logo in Adobe Illustrator to make every edge pixel perfect. The logo needs to look good on both a poster and on the side of a skyscraper, so detail really does matter, and it should always be vector based!“