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There are many blog posts across the web that cover the topic of creating a brand and logo – we even wrote a blog post in August focussed on creating ‘a killer logo for your business.’ These types of blogs are very useful,...
29th September 2017 / 5 minute read
For anyone completing research about search engine optimisation (SEO), it’s pretty likely that you will come across something called meta. If it’s something you haven’t heard of before, then you’re probably wondering what it actually is and why it’s important. Let us tell you!
Meta is one of the most basic elements of SEO. If you want your website to rank better on the major search engines, then you need to ensure that every page on your website has meta. The fields of meta that help with SEO are the page title (also known as meta tags or meta title) and the meta description.
Every web page needs a page title – it’s one of the most important on-page ranking factors and should always be treated with respect. Your page title tag is essential because it could be one of the first features of your business that potential clients see. How? Because the page title is displayed on search engine result pages (SERPs).
The meta description is also present in SERPs, which automatically makes it a necessity. The idea of a meta description is that it is a tag which provides a user with a brief and concise insight into the content on your web page. Your description must be unique and suited to the content on your website.
Your meta’s sole purpose is to inform users about your website and to help search engines rank your website on SERPs correctly. This means that it’s important to ensure your meta works with the content on your web page.
Every piece of content on your website will have a main topic, and therefore a specific keyword or search phrase. This is how you know what to include in both the page title and meta description – the keywords inserted within your website’s content. If the website content and meta correlates, then you will reap the rewards of moving up the rankings – as long as your website’s content is written well and your meta is relevant.
This is the meta for our own website. Should you decide to Google us or something that we rank for (SEO, Web Design, UX Design etc.), each of our web pages has a unique meta title and description to suit the page.
As you can see, the blue font is the page title and then below that you have a little chunk of text, that is the meta description. The description may be brief but it’s enough to give your users an insight and for search engines to categorise your website.
It seems many people structure their page titles differently. Take a look at the two examples we have created below and choose the one that best represents your website’s current meta.
Can you see why the first example of the two meta title examples is better than the second?
Your page title should:
You don’t have much leeway when it comes to writing your description. It must be a short and snappy introduction to your website, which will be enough to persuade a person to enter your website from the SERP.
Some considerations for your meta description:
Although the meta has an impact on your SEO, it also influences your click-through rate – which is the proportion of visitors who follow a link to a particular website or web page. Your meta must be clear, concise and self-explanatory. If it isn’t, then users will not click-through, it’s as simple as that.
The tiny snippet that appears on the major search engines is a lot more important than you may have previously believed.
Don’t discount meta – it’s always better with meta!