No matter how big or small your business, creating an awesome Facebook page is a must! A basic Facebook page just won’t do, to really make a statement you need to inject a bit of personality into it. But how? The trick…creativity!
First you’ll need to get yourself and AMAZING Cover Photo. To really make a statement with your cover photo it needs to be high quality, representative of your business and current.
Cover images are should be 851 pixels wide by 315 pixels high. Anything smaller than this and it will expand automatically, making a blurry mess!
“Cover images are should be 851 pixels wide by 315 pixels high”
Make sure that the image represents your business… If you sell office equipment, it’s no good displaying a cover image of flowers. And don’t forget to keep the image current! Mix it up a little so your followers don’t “tune out” or lose interest in your page.
Next you’ll need a unique profile image. Your profile picture is seen everywhere, including your timeline, next to any posts and comments. It represents you all over Facebook so rather than use a stock image or headshot use your businesses logo. A business logo is recognisable and unique to your business so it’s perfect for a Facebook profile picture! But remember image quality it key so make sure the image you use is 180×180 pixels.
Now get promoting your Facebook page. Start posting some useful content and getting some likes first from the people you already do business with, and then work on growing your footprint through sharing other useful content and increasing the engagement of your following.