Attention Digital Marketers – This is How GDPR Will Affect Your Website

14th November 2017 / 4 minute read

Adobe update 2017

It may seem like a while until the new GDPR EU regulations take effect, but it’ll soon creep up on you. In this blog, we’re taking a look at how GDPR will affect your website and what steps you should take to become compliant sooner rather than later.

Before we jump straight into speaking about how GDPR will affect your website, you need to know exactly what GDPR is and how it will not only affect your digital marketers and websites, but how it will affect businesses across the world.

Definition of GDPR

GDPR (General Data Protection Regulation) is a new legislation that applies to all companies who process any data belonging to EU citizens. It is targeting ‘controllers’ and ‘processors’.

GDPR comes into force 25th May 2018, and must be acknowledged by all companies. Everyone is required to take action before this date.

It’s a non-negotiable regulation, which means companies cannot opt out. For those who do decide to ignore the new regulations, they face hefty fines for failing to comply.

Why has it been introduced?

The main reason for the introduction of GDPR is to provide people with more control over their personal data. And with technology evolving so rapidly, it was vital for people’s private information to be acknowledged and respected.

Its main purpose is to focus and alter the way in which businesses are acquiring, storing and managing people’s private information and data.

What do websites have to do with GDPR?

Websites and other digital systems sometimes require information or permission to use private data from users at various stages of the website.

When it comes to respecting GDPR, there are three principles marketing departments need to be careful of, these include:

–        Gathering focussed and meaningful data.

–        Giving users control over their data.

–        Clear, optional and understandable opt-in directives.

Site owners must have active privacy features, which enable data to be handled compliantly and safely. One of the biggest changes is to how websites and business owners gain permission to use a person’s information.

Individuals (site visitors) must be clearly informed what and how their personal data is being used, by whom and for how long. Personal and sensitive data online includes cookies and IP addresses.

Check out our useful infographic below – we are highlighting key points to ensure your business and website is GDPR compliant.

GDPR Compliance Websites & Businesses

Download GDPR Compliancy Checklist

Be proactive and comply

The severity of changes to the way in which you retrieve information, store it and utilise it will change from each website and business.

Smaller businesses may not necessarily have too many changes to make, but it’s still essential for you to acknowledge GDPR – it’s not worth risking the punishment of not complying.

GDPR is not something to detest, it’s a regulation to embrace. By changing and improving the way in which you gather, store and use data, you can gain more trust from your customers – allowing them to feel comfortable and confident in your business.

But what about Brexit?

Although the UK is leaving Europe, you still need to comply. The UK will still be part of the EU by the time GDPR takes effect, and the UK will assume all EU legislation after Brexit anyhow.

Along with this, GDPR is focussed on EU citizens – are you going to refuse EU citizens from buying your products or using your website?

Take note and start reviewing your business

GDPR can seem like an extremely intimidating process, but it’s such an integral method. It’s a legislation which aims to improve security online and protect our personal data.

For an overview of the General Data Protection Regulation, continue to the Information Commissioner’s Office (ICO) website –

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