Creating a business card isn’t as simple as merely placing your details and logo on a small piece of card…A business card isn’t a business card without contact information!
Your name and business logo/name must be visible, along with a phone number and your email address. If you have space you can also add your business address, a fax number, and the business website. But remember, too much will clutter things up so when choosing what information to put on the front of your card, be extremely critical of what you include.
Next consider careful what font you choose. They may look interesting but calligraphy fonts are difficult to read and some characters are unclear so these types of font are best avoided. Fonts like Calibri or Avenir are easier to read and offer a more professional appearance. Whatever font you choose make it a readable size! Most business card text is scaled to no less than 8pt in size and are evenly spaced to give a simplistic look.
Traditionally the back of a business card is left blank but todays trends mean that you can afford to be a little more creative.
Most cards have the company logo printed on the back of their business cards, making them easily recognisable. Your business logo along with a cool coloured background create a distinctive business card that is easily seen on a desk or in amongst other things.
But however tempting it is to choose the brightest and boldest colour you can find, try to keep the colour scheme in line with your brand so it accurately portrays your business.
Or be even more inventive and include a picture of yourself or your company slogan on the back of your card.
Once you’ve settled on the basic design of your business card, double-check every detail!
Discovering a typo after you’ve had 300 cards printed is extremely costly and frustrating so make sure it’s print perfect before putting in your order.
Remember, for most printers, your designs will need to be within a “safe area” and allow a 3-5mm “bleed area”. Designing you card with this in mind will prevent important details being cut off.
When ordering your business cards, you first need to consider the weight Paper and card weight are measured in GSM. A low-gsm paper will make your business card feel flimsy and will give potential clients a negative view of your company, so choose a weight of 350gsm – 400gsm. This weight will give your business card a strong and professional feel and appearance. Next, you’ll want to choose an appropriate finish.
The finish of your card is an effective way to give your business card a distinct look and feel, and make it stand out. Popular finishes include foil blocking, spot-UV and metallic inks. Although costly, a carefully chosen finish gives the opportunity to transform your card into a tactile, visually impressive and memorable marketing tool.
So you’ve now completed your design and chosen all the printing requirements, it’s now time to place your order with a printer.
When choosing a printer, it’s very tempting to simply go with the cheapest quote but before making a blind decision, do your research!
Often low price equals low quality. Check the quality of work from your shortlisted printers by asking to see samples of recent work so you can make like-for-like comparisons. Check for issues such as smudging of the ink, misaligned text or blurry images. Check out the printer reputation. Look them up on social media and search for recent customer reviews to make sure that your well informed about the service your likely to receive before placing your order.