Web Design Thoughts: 2017 Part One

21st February 2017 / 4 minute read

Web design thoughts 2017

The Web Design Tip Book.

It’s likely you have already broken one of your new year’s resolutions, meaning it’s apparent that we’re well into the year; but is it time to turn back the clocks for web design? One of my new year’s resolutions is to become an even better designer (one i haven’t broken), and after some thorough research, I have created a list of 2017 design trends that can help you do the same.

It’s going to be a very interesting year for web, with former design methods and principles being pulled from the dusty cupboard and thrown into full swing. In no particular order, here’s the list…

  1.  The big, the bold and the ugly

We have become a very mundane bunch lately, using suppressed colours to try and appear futuristic. That’s why i’m excited to announce the shift between muted and neutral colours has begun, and we are finally bringing some brighter elements back. The 80’s vibe is rekindling and works perfectly with the simplified and beautiful layouts of today’s websites.

 

  1. Cool fonts and decoration

Creating impact on your homepage is important in many cases. 2017 looks like it will be focussing on magnifying this interest through custom typography and bold lettering. The attention span of a modern reader gives you around 3 seconds to grab them by the collar and yank them in, so make that time worth while with exciting typography, almost shouting the message at their face.

 

  1. The cinema of websites

Cinemagraphs are cool! Instead of using plain pictures on your website, you can have elements moving within them, bringing any static imagery to life and telling a story, subtly. Cinemagraphs, when used correctly, will never distract the user from the goal of the site but simply provide a more enjoyable experience for the user through interaction.

 

  1. Custom everything

Custom graphics and illustrations are booming (See this very site). It’s important to create an identity for your brand or business and there’s no better way to do this than to not copy everyone else. If you can have custom graphics and photography created for your website, you will look unique, and you will engage with customers better.

 

  1. Microscopic Detail

Websites are becoming more complex and absorbing than ever before. So, as the face of your brand, it’s important to get the little things right. A focus on detail is important when designing a site because users will pick it apart and look for the negatives. Micro interactions  like navigation buttons and corner logos with minor animations gets the job done, simply and effectively. Remember that if your website works well, your user won’t notice it, it will just get the job done.

 

  1. Visual Hierarchy

The indication of what’s important and what’s not is key when creating an effective user journey. Making fonts big or small is a pivotal step in creating that visual hierarchy which draws users towards a certain element on the page. Positioning and the colour of text also helps to maintain this sense of rank within a page design.

 

That’s my list, what does yours look like?

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