Voice search – should it be part of your SEO strategy?

10th October 2017 / 5 minute read

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Voice search is growing, so it has to be an aspect of your SEO, surely?

Well, not everyone considers voice search when it comes to optimising a website. Equally, not everyone uses voice search, but many people are beginning to use it.

How are you using voice search?

I’m sure we can all agree that we have used our voice command system on our smartphones for some reason – even if it is to ask Siri or Cortana a funny question to gain a witty response.

However, more people are beginning to use voice search as a way to find relevant information quickly.

Voice search has and will continue to grow.

It’s been predicted that by 2020, 50% of searches will be conducted through a person’s voice. And with technology always moving forward, the voice search aspect will continue to develop.

Google recently reported that 20% of the searches were completed through a person’s voice. So even now, we’re not far off that 50% mark really.

Who’s using voice search.

Google published a blog post back in 2014 where they highlighted the fact that people are beginning to talk to their phone more. But who’s the predominant tech talking individual? Teens, of course.

Google revealed that 55% of teens compared to 41% of adults are using voice search more than once a day.

Why they’re using voice search.

The most common reason for people to use voice search is to call someone, to type a message, or to ask for directions.

Although this might not persuade you to focus on voice search when it comes to SEO, but it shows that people are using voice search; so you cannot completely disregard it.

voice search

How voice search will impact SEO.

The way in which people search differs between typing and speaking. It’s similar to the fact that people speak differently to how they write. People are much more colloquial when they speak. Yet when they use their voice command, they say more words to ask a question.

What would you search to find out the weather?

The weather is a classic example. How would you go about finding out what the weather is going to be like in your local area? Maybe you would type in ‘Weather Surrey’, maybe even ‘weather forecast Guildford’.

If you were speaking to Siri, you may say ‘Siri, what is the weather like in Guildford today?’

The two variations of voice and written search are completely different. If you were to target voice search as part of your SEO strategy, then you’ll need to complete your research and alter your approach in terms of your focus keywords.

Should you focus on voice search for your SEO?

It would be silly to ignore voice search. However, the scale of voice search is not substantial enough to ignore every other aspect of SEO to accommodate to it.

By keeping your eye on it and slowly including an optimisation process that focusses on voice searches, then least you are covering all bases of your site visitors. And should voice search boom by 2020, then you will be ahead of the game and ready to take advantage.

How you can prepare your SEO for voice search.

Long tail keywords

Short tail keywords will have to take a backseat, mostly because voice searchers will use longer keywords and full sentences. Not only do the keywords need to be long tail, but they need to be conversational to fit with the questions voice searchers will ask.

Keep your site’s content conversational.

Because voice queries are much longer, it’s beneficial to firstly find relevant keywords and search phrases, and then implement them into your content – just like with any other SEO strategy.

A great way to achieve this is by answering frequently asked questions within the content. People typically search with ‘where’, ‘when’, ‘why’ and ‘how’ questions, especially with a voice search. When they search this, they want immediate answers, and it’s up to you to give them those answers.

A great way to achieve this is by creating an FAQs page. You can begin each question with these preferred adverbs and then answer the question on the same page.

Have you began optimising your website for voice search? Let us know what your approach has been to date.

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