What is a Visual Marketing Strategy and Should You Have One?

10th August 2017 / 5 minute read


The world of digital marketing is always adapting, and it will continue to do so. It’s imperative that you evolve alongside it, rather than being left behind by its progression.

After many years of people being familiar with the written form as a key segment to digital marketing, marketers are beginning to turn away from this fact; but not entirely. Ensuring that your engaging content is accompanied with eye-catching images, animations or videos is vital in this modern, digital world. With imagery in mind, this is the general idea of visual marketing.

What exactly is visual marketing?

Visual marketing is essentially the strategy of using visual aids to help you communicate an idea, story or brand. This can include graphics, branding, design elements, animations or pictures.

How does it work?

When you’re on social media; Twitter and Facebook being the prime examples, what post do you stop at? A post with a block of text or the post with a short piece of text and an image?

The idea of visual marketing is that it stops busy people from skipping past you on social media or a particular blog article you have produced. We’re all busy people and we don’t want to spend our days reading through chunks of text, and that’s the beauty of visual marketing. It allows you to break down information and allow a user to digest more information through your visual aspects.

Visual marketing is not only for the future, it’s now.

Many digital marketers are turning toward visual marketing as a key method to their marketing. The reason being that people today are more inclined to stay on a page that has images and videos.

Digital marketing always relies on strategy.

Whether you’re a blogger looking to increase your readership or you’re a business owner looking to gain more business through your website, you will want to sit down and seriously think about how to move forward. We encourage you to consider visual marketing as part of your new marketing efforts.

7 visual marketing options

The typical visual marketing characteristics you should consider for your new strategy includes but are not limited to:

1. Infographics if your blog article contains statistics or complex data, infographics are an easy way to combine your statistics and present them clearly to your reader. Not only that, the visual element allows a user to digest the information quicker.

2. YouTube videos everyone loves a YouTube video. Whether it’s a video recorded by yourself or it’s a useful video to do with the subject matter, ensure you add the YouTube clip.

3. Presentations – if you have recently created a presentation on the subject matter you are writing about, add it to your blog post, or make it the central focus. Presentations are becoming extremely popular once again; whether they’re just the slides themselves or a clip of you presenting.

4. Graphics – fun graphics or infographics, visual ingredients are always pleasing to the eye. Insert them throughout your content and use them as your feature photo, they will draw people in.

5. Screenshots – they’re a great way to show a user something specific, rather than just your own written description. You can show them anything, from a product of yours to backing up what you have explained with visual evidence.

6. Memes – they’re a big part of social media, so why not add a meme to your blog post? Most of the time people can relate to a meme, so if you can, add a meme that people can laugh at and maybe even share with others. Nowadays you can create your own meme!

7. Content – content is still important, so don’t disregard it entirely. Combine content with visuals, you’ll gain a much better reaction from your work.

Once you embrace visual marketing, you can engage with your readers on a new level. You will find that people will be more likely to not only read and enjoy your post, but share it too. There’s no need to choose just one of the seven options, you can choose as many as you like; just make sure you don’t overload your blogs and articles with too many visual aids.

Research shows Infographics are effective

The Nielsen Norman Group are an evidence-based user experience researcher, who in 2010 completed an eye-tracking study for the use of infographics.

The conclusion to their research was that internet readers paid very close attention to those information-carrying images. Not only that, but readers actually spent more time looking at the images rather than reading the text itself (source: https://www.nngroup.com/articles/photos-as-web-content/).

You can see the rest of their study on their website.

Have you created your own formula for visual marketing?

If you have created your own type of visual marketing strategy, why not share it with us and our readers – we’d love to hear or see your approach!

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