About

Every technology project has the same problems, whether that’s for a startup, SME or a global enterprise. This is something that our founders have seen time and time again when working with multiple clients and investors from both agency and technology perspectives.

The main challenge is typically around people and building highly performing teams, however there is no business model in the market that enables this to be easily solved.

Equals Collective combines the capabilities of an agency whilst working in partnership with businesses and investors. We provide a unique offering increasing the likelihood of success and ensure the initiative is sustainable and meets the desired business outcomes.

The Leadership Team

Our leadership team believes there is a better way of enabling businesses. Using our combined experience across technology, creative, strategy and commercial, we’re in a unique position to drive our partners forward.

To start a conversation with the leadership team contact: leadership@equalscollective.com

harry
Harry East
Co-CEO
harry

Harry East

Co-CEO

As Co-CEO of Equals Collective I lead a team whose core focus is to drive innovation and energy into digital projects. We work with businesses of all sizes using our diverse capabilities to accelerate the delivery of digital.

We offer our clients  five teams of professionals at the top of their game; Labs, Creative, Velocity, Advance and Ventures can engage with businesses individually or as a Collective. We have brought together a unique digital skill set accessible to all businesses, from early stage to global enterprises, accelerating projects whilst offering sustainability, quality and innovation.

In addition to my work with Equals Collective, I demonstrate my passion for helping people to realise their business ambitions in an advisory role for a number of ventures.

Peter Rossi
Co-CEO

Peter Rossi

Co-CEO

As Co-CEO of Equals Collective, I work with investors and founders to understand how they deliver on the objectives that they have set themselves. I provide trusted advice and strategy which enables the projects to deliver quickly, at scale and are sustainable moving into the future. We work with businesses of all sizes, using our diverse team’s skills to accellerate the delivery of digital initiatives.

Equals Collective is made up of five teams of professionals at the top of their game. Labs, Creative, Velocity, Advance and Ventures can engage with businesses individually or as a Collective. We have brought together a unique digital skill set accessible to all businesses, from early stage to global enterprises, accelerating projects whilst offering sustainability, quality and innovation.

In addition to my work with Equals Collective, I demonstrate my passion for helping people to realise their business ambitions in an advisory role for a number of ventures and my own portfolio.

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Chris Thompson
COO
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Chris Thompson

COO

I joined Equals Collective as COO in March 2019

It is great to be part of a new and growing team driving innovation, focus and energy into technology projects for businesses of all sizes and at all stages of development. We design, build and market scalable platforms that empower customers through technology. In short, we help to build profitable companies with sustainable business models.

In my previous business I was a client of Equals Creative. Jodie and her team delivered some great projects for us and when I learnt about Harry East and Pete Rossi’s plans for Equals Labs, and the wider Equals Collective group, I knew I wanted to be a part of it.

We have a huge opportunity to help client businesses work efficiently and productively by delivering exciting and valuable products and services. My role is to ensure that we build a sustainable business model that works for our clients, but also all of us. I’ll be making sure the business evolves in line with our personal goals and aspirations so we can continue to attract the best talent to the many new roles we will be creating over the coming months.

Advisory

Equals Collective engages with a number of financial, commercial and strategic advisors who bring us and our clients a competitive advantage.

Neil Martin
Non Exec Director

Neil Martin

Non Exec Director

In a career including significant stints on the Senior Management Teams of McLaren Racing, Red Bull Racing and Ferrari, Neil has used analytical techniques to embrace uncertainty rather than ignoring it or accepting it as being simply inconvenient or unlucky. He has formed and managed various analytical teams, developing bespoke software as well as operating live, defining and executing Race Strategy for his teams.

As Neil’s reputation grew, so did his responsibilities until he was providing insight into wider business and strategic options through the appropriate use of mathematical and business techniques to ensure that decisions were made with full awareness of likely outcomes and their associated risk profiles. This served as a springboard to the delivery of mission control rooms, driver-in-the-loop simulators and wind tunnel solutions.

Neil has worked with many World Champions and well-known names: Mika Häkkinen, Kimi Raikkonen, Fernando Alonso, David Coulthard, Mark Webber, Felipe Massa and Sebastien Vettel to name a few. Today, software originally designed by, or derived from, Neil is used by the majority of the Formula 1 grid.

Today Neil is the founder of Random Logic Limited, working across a number of series: HWA Mercedes and Aston Martin in DTM, Mercedes AMG in 24hrs racing, NASCAR, Indycar, Formula 1, Formula E among others, providing consultancy and bespoke analytic software.

Neil also works with TV production companies such as CH4, SKY Movistar and independent journalists wanting genuine analytical insight into the race events they are explaining to the public as well as an international keynote speaker on Data and Analytics.

In his role as a Non Exec Director at Equals Collective Neil brings his knowledge, experience and the latest Formula 1 techniques to give our clients a competitive advantage in their chosen industries. Equals Collective will benefit from both his insights in software development and ideation, along with his winning approach to decision making, further contributing to our commitment to accelerate business outcomes.

The Collective Team

There are five teams of professionals at the top of their game; Labs, Creative, Velocity, Advance and Ventures engaging with businesses individually or as a Collective.

Zoe Rossi
Managing Director - Equals Velocity

Zoe Rossi

Managing Director - Equals Velocity

Over the last 15 years, I’ve immersed myself in the world of marketing, working with forward-thinking brands.

From the days of reading Kotler at university – to being brand lead for global product lines – consulting within SME’s – to delivering multi-faceted campaigns in this new digital world. I combine my skills and experiences across multiple sectors and cultures to help brands become sustainable.

Equals Velocity is a team with the Equals Collective responsible for Digital Marketing, Brand and Communications.

Providing strategic direction, integrated campaigns which harmonise the latest in digital marketing with more traditional communications and implementation.

I’ve always been a true believer in the right approach for the customer – one size definitely doesn’t fit all. Companies are unique so are their brands, people and needs.

In addition to my work at Equals Velocity, I’m passionate about volunteering and in my spare time advise small businesses how to best to market themselves – often with small budgets. I’m also a supporter of flexible working and getting women back into work after career breaks.

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Jodie Handley
Studio Director - Equals Creative
jodie

Jodie Handley

Studio Director - Equals Creative

At Equals Collective, I run the Equals Creative team of designers servicing clients through Graphic Design, Conversion Rate Optimisation (CRO), UX Consultancy and Visual Identity. As Studio Director, I am responsible for the quality and efficiency of creative outputs from my team.

We work closely with our clients to ensure they receive the highest levels of design and creativity relating to their marketing campaigns and strategies. My role also includes facilitating work across the different teams in the collective, ensuring digital projects are delivered cohesively and efficiently.

Our passion is to produce meaningful brands to connect people together, design experiences that people love and create innovative and cool graphics, websites and apps!

I’m fortunate to be leading a team of such talented designers who love nothing more than to help clients realise their vision and communicate their brand!

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Natalie Phillips
Executive Assistant
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Natalie Phillips

Executive Assistant

My role as Executive Assistant is to organise the executive team to deliver their commitments to our clients as quickly and efficiently as possible, whilst also helping to run the day to day activities at the Equals office! Although I have not been with Equals Collective for very long, having joined late 2018, I have thoroughly enjoyed my time here and can see the true potential of the vision that we all have starting to take shape.

I love being part of such a passionate team who always go the extra mile for their clients. I hope that I can help our clients to realise their ambitions and business objectives as part of my contribution at Equals Collective.

Dan Carter
Senior Full Stack Developer

Dan Carter

Senior Full Stack Developer

After collaborating with Harry for several years, I officially joined Equals Creative in 2015 to lead the web development in both front-end and back-end technologies.

My main focus has been to drive innovation as the company has evolved and grown in size and aspiration over the years. I’ve strived to build a solid foundation in both development practice and the tools we use to give each project the groundwork and flexibility to thrive.

With the expansion of Equals Collective my role has shifted more towards tackling the visual side of development, utilising modern rendering, layout and animation technologies to create dynamic user experiences.

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Piers Pollard
Senior Full Stack Developer
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Piers Pollard

Senior Full Stack Developer

I take a technical lead on a number of the projects on behalf of the Equals Labs, ensuring quality and efficiency within the development team and that the final product delivers on it’s mandate from a technical point of view. It’s extremely important to me to keep up to date with emerging and evolving technologies so we can confidently select the right tool for any job.

I enjoy designing and implementing, secure, tested and scalable apis for millions of users. Coupled with my passion for front end JavaScript frameworks, I strive to produce robust web and mobile applications that compete on the market. I look forward to working on the latest ideas and innovations as part of my role at Equals Collective.

Simon Lowe
Full Stack Developer

Simon Lowe

Full Stack Developer

My background originally resided in motorsport engineering, where I had a keen interest in the new technology surrounding the industry and the rapid problem solving nature of it. Soon after completing my qualification, I discovered a passion for programming and found that a lot of the principles I had learned had a direct link to programming.

I began my journey working as a front end web developer for a range of SMEs to help deliver unique and marketable websites. I quickly found that my skills and interests lay within back end technologies; coming up with unique solutions to complex problems and leveraging the use of new and emerging technology to create performant and scalable software.

After hearing about Equals Collective I was keen to be a part of the team. Not only for my own personal development, but also to work with a team of like minded and talented individuals to deliver unique and innovative technology solutions. I am proud to be a part of the team and I am excited at what we can achieve now and moving forward in the future.

Jono Kercher
Full Stack Developer

Jono Kercher

Full Stack Developer

After hearing about the vision for Equals Collective I saw an opportunity to join an exciting team working with the latest tech to develop great products. As a developer I’m always looking to work on interesting projects that present unique opportunities and challenges.

I enjoy working on both the client and server, resolving challenging technical problems as well as building intuitive user interfaces. I have predominantly used PHP for server-side code with Javascript for the frontend but also enjoy challenging myself using a number of other programming languages.

I’m excited to see what opportunities will arise with new and existing clients at Equals Collective and what I can contribute to the team to develop their businesses further.

Woody Reeves
UX & Branding Designer

Woody Reeves

UX & Branding Designer

I started my design career at an early age, designing digital and print material for record labels and global music publishing websites for over 3 years. After gaining a Bachelor of Arts degree in Digital Design & Development from the University of Winchester, I focused my skills on User Experience and Branding and officially joined Equals Creative in 2015.

At Equals Creative, I help startups through to global powerhouses convert users into customers through engaging and disruptive design work. This is achieved through Discovery, Research, UX/UI & Branding, driving brands forward to achieve their full potential and pulling them into the limelight. My passion is reflected through embraced precision and quality throughout each project. I have a keen eye and work collaboratively with the rest of the collective.

I look forward to working on future projects with our clients and continuously helping them to create innovative and exciting experiences.

Chris Seal
Junior Designer

Chris Seal

Junior Designer

I began my design career doing freelance work for a wide range of businesses and friends. Having just graduated with a Bachelor of Arts Degree in Graphic Communication at the University for the Creative Arts in Farnham, my primary focus is UI/UX and branding. From this experience I came straight into the Junior Designer role at Equals Creative leaving me passionate, excited and ready for the projects to come.

At Equals Collective my main roles are designing a range of assets for clients such as websites, mobile applications, infographics and more, working with the developers to create something we are all proud of and meets the needs of our clients. I can’t wait to continue working on exciting projects and helping our clients grow with the knowledge and experience of the collective.

Ellie Robertson
Marketing Executive

Ellie Robertson

Marketing Executive

With an interest in digital marketing, I joined Equals Creative back in 2017. My role allows me to work on an array of different digital marketing projects, all with the aim of helping clients improve business outcomes through digital insight.

In 2019 my role changed to incorporate traditional marketing, enabling me and the Velocity team to provide an all-encompassing marketing strategy.

I have a passion for great customer service and engagement, which gives me a unique empathy as a marketer. These values are also mirrored across the whole of the collective.

Tom Blake - Content Marketing Executive, Equals Velocity
Tom Blake
Content Marketing Executive
Tom Blake - Content Marketing Executive, Equals Velocity

Tom Blake

Content Marketing Executive

With a passion for creative writing and marketing, Equals Velocity provides me with the opportunity to combine my hobbies and deliver effective content marketing strategies for our clients.

I have been in the marketing sphere for the past 5 years as a Copywriter, Content Writer and Content Marketing Executive.

My role allows me to work within a variety of industries to create strategic brand messaging, content and copy across all marketing mediums.

Dan
Dan Lincoln
Junior Developer
Dan

Dan Lincoln

Junior Developer

My passion for technology blossomed during my time at college and quickly grew during my time at university, where I specialised in web development.

Upon graduating with a degree in Web Technologies at the University of Portsmouth, and hearing about the opportunities at Equals Collective, I knew this was the direction I wanted to move into. I am extremely excited to be part of such an agile team at the forefront of new technologies and development approaches.

Having joined Equals Labs as a Junior developer, my role includes contributing to client and server side projects. With a background mostly in Javascript frontend and node/php backend, I strive to expand my skillset to include bleeding edge technologies such as GraphQL and JS frameworks, something which has been actively encouraged during my time here.

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David Owen
DevOps Engineer
David

David Owen

DevOps Engineer

I taught myself how to code during my time in secondary school and wrote a few small games in Unity using C#. Years later I started studying at the University of Plymouth, with a focus on software development.

After graduating university, I started working at the HM Land Registry Plymouth office on the JBoss team, maintaining the Red Hat JBoss platform.

In my role as DevOps Engineer at Equals Collective, I work closely with the developers to manage the server infrastructure and write tools to improve the efficiency of the developers workflow. This includes writing scripts to automate server administration, configuration and deployment pipelines.

I strive to produce reliable, scalable and highly available infrastructure for our clients.

Sophie
Sophie Pilley
UX Designer
Sophie

Sophie Pilley

UX Designer

Having graduated in 2016 with a Bachelor of Arts in Graphic Design, I dived straight into the world of design as a UI Designer at a software start-up. Over the course of 3 years, I have developed my career as a designer at small and large software organisations, specialising in the field of UX/UI. As well as leading and supporting other designers.

With a passion for the design process, all the way from conceptualisation to implementation, crafting delightful user experiences is a key part of my work here. It’s my goal to champion and develop design for our clients at Equals Collective. I’m thrilled to be surrounded by a talented team of designers to help bring their design visions to life, and help them solve complex problems.

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Robyn Shortland
Digital Marketing Apprentice
robyn

Robyn Shortland

Digital Marketing Apprentice

Coming from a varied and creative background, the wide range of areas within digital marketing really caught my interest. 

The opportunity for both creative and analytical thinking presents me with a challenge that I’m ready to sink my teeth into. Pursuing an apprenticeship with digital marketing while working alongside the Equals Collective Team will give me a chance to experience every aspect of working with different clients. 

Being able to learn from and shadow my colleagues within their different fields will give me an overall understanding of the digital marketing industry, and how to adapt and form strategies for each individual client. 

I am excited to grow into my role, and gain the confidence to present and create relationships with clients themselves, and become a valued member of the Equals Collective Team.

you
Could be you?
Positions Available
you

Could be you?

Positions Available

We engage as either a collective or through our individual teams. As individuals, we have our own strengths, values, and interests that help us to provide you with a variety of advice and expertise. Do you get a kick from shaping digital futures?

We work with fantastic companies

and receive awesome feedback…