A New Middletons Solicitors Website
Designing their new brand
Designing Middletons new 2017 brand was a task that required both an understanding of their target audience and the type of brand they wanted to portray. We decided to work on colour schemes and typography to stress the idea of importance and solidity, using a strong serif font combined with a new age strapline that worked seamlessly to create a ‘middletons’ stamp.
We wanted to concentrate on making a topic that was inherently technical, extremely simple
This project was about building a website with the most simple and effective layout to encourage new customers to enquire. We wanted to structure the content so that customers could find what they were looking for without spending too much time searching through the website. We worked with Middletons to improve the readability of their con
Developing the site
The website was built using WordPress, which provides Middletons Solicitors full control over all website content, meaning they can change client logos, images and any copy on the website without any hassle.
Although it’s one of our simpler builds, the website still retains primary features, like simple navigation, a blog, effective call to actions and content that converts. Our development team ensured it works fluently across all platforms and that it is fully optimised using browser compatibility software.
Middletons Solicitors were very happy with their new website which thrives off their new brand. We wish them all the success with their new venture and will continue to keep working with them; offering them help and advice where needed to build their brand online through SEO and PPC.
“We are extremely pleased with our new website, brand and new corporate colour. It refreshes our image and brings us up to date online. We have enjoyed working with Equals Creative over the past few years, they always provide us with useful and helpful advice and we will continue working with them in the future to grow our online business and provide legal information to the community.”