From broken beta to digital transformation


Bulugo is the world’s first marine fuel and lubricant price comparison platform. Digitalising a traditional procurement process with a seamless one-touch broker experience.

Working in partnership with the Bulugo team we took their initial beta product and provided technology, UX, design and marketing services to transform their offer.

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Over a 12 month period, we supported Bulugo with their digital transformation.

Once we understood their business ambition and requirements we began the full lifecycle project. We took their initial beta product, assessed their technology and then scoped and designed a robust scalable product. They now have a platform which has the capability to grow with a global user base and handle unlimited amounts of data.

In parallel, we worked with the founders to build a business case and supported them through an investment process with one of our partners. They successfully achieved £150k seed investment.

Their early stage branding, messaging and website were also re-imaged and replaced with a more modern look to give them brand longevity.

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"This was a global technology platform project with complexity and real scale. We needed a partner who could handle the gravitas of our requirements and Equals Collective understood it. Technology may have been the main reason we started working with the team but they offered us so much more as our partnership evolved. They’ve gone above and beyond."


Bulugo came to us with a broken beta product and a big ambition. We turned this ambition into a reality and Bulugo has been built for scale. It’s a platform that supports a global market and will disrupt traditional procurement processes across the marine industry.

2020 promises to be an exciting year for Bulugo and Equals look forward to supporting the brand’s technology evolution and ongoing marketing. 

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