Paid advertising for a leading travel brand

Average CPC

43p

Budget Return on Investment

230%

Audience Reached

4.1m

Fleetway Travel is a well-established travel company that has been helping customers to create amazing memories through their leading holiday packages.

With over 45 years of experience, Fleetway provide efficient, hassle-free and competitive travel services to all of their customers. Fleetway’s outstanding record in customer service has come down to their drive to be the best in what they do, and their accreditations mean they are the perfect client to work with.

The Objective

Fleetway Travel required expert support with their PPC, which entailed managing their budget spend, carrying out market research and working with the client to promote their latest holiday deals to the public; in a way that ensures high engagement and conversion.

Fleetway Travel was looking to improve the return on their investment in PPC, but they also wanted to improve the visibility of their brand, better engage with their customers and promote their latest holiday deals in a highly competitive market.

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Our Solution

We decided to take a ‘start-from-scratch’ approach with Fleetway Travel’s PPC Management project; discussing their requirements in order to have maximum impact. From this information along with market research, we were able to determine a strategy to follow for campaign success. Having a thorough strategy and implementation for the campaign is paramount for any PPC campaign.

Our hyper targeted approach to campaign set up included creating user personas, which enabled us to understand Fleetway’s target audience and ensure that our ads would convert and perform adequately. Text ads, display network ads, Gmail Sponsored Promotions and re-marketing ads were all set up to ensure we had a good coverage of every channel, and that we were spreading the budget effectively to deliver sales and brand awareness.

“Working with Equals has been an absolute pleasure. They took the time to understand our business and it felt like they were an extension of our own marketing department. They consistently deliver great results and ROI thanks to the support and dedication of the team. Their enthusiasm and passion for PPC is evident and I would highly recommend working with this evolving business.”

Tania Ross / Fleetway Travel