They needed our expert support to manage paid advertising across their business. Including, tracking of budget spend, carrying out market research and promoting their latest holiday deals to the public; in a way that ensured high engagement and conversion.
Together, with the team, we delved into their requirements and agreed measurable objectives. They needed to improve the return on their investment in PPC, but they also wanted to improve the visibility of their brand, better engage with customers and promote their latest holiday deals in a highly competitive market.
With this information along with market and competitor research, we were able to determine a strategy for campaign success.
Our hyper targeted approach to campaign set up included creating user personas, which enabled us to understand Fleetway’s target audience and ensure that our ads would convert and perform. To ensure we had good coverage of every channel we implemented text ads, display network ads, Gmail Sponsored Promotions and remarketing ads. This mix gave us visibility of the best performing tactics so we could constantly optimise for maximum effect.
With a well planned strategy we’ve been able to help Fleetway Travel achieve their objectives. They have boosted brand visibility, achieved better engagement and increased conversions within the highly competitive travel market.