Technology platform re-architecture and build


At the end of 2018, RunAClub, the club management platform, received a £3m investment to accelerate their expansion.

Their projected growth relied on sound technology development, UX design and digital marketing. Equals Collective worked with the team to completely re-brand them to Groop, design and build a UX led website and re-develop their SaaS platform to enable sustainable growth.

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After embarking on a discovery and scoping process, we had a good understanding of the business and how this social-enterprise needed to transform to achieve their vision. Within three months of working with them, they had their new name, a new visual identity/brand, new website and a comprehensive marketing plan.

The evolution of their technology relied on a new digital infrastructure of their existing club management platform. We took a single WordPress site along with one application on a shared database back-end and built a new resilient, scalable and secure application stack to host all elements of their platform. We also introduced a new deployment process which enabled fully automated testing.

Our partnership with Groop is ongoing. With new feature ideation, our team is here to make these desired enhancements a reality, whilst continuing to support the business to drive brand awareness and uptake of their platform.

Groop website stats
Sally Higham, CEO
"We built Groop to address the need for infrastructure that means people can take part in activities. We’ve supported over 600,000 positive activities and 300,000 volunteer hours. I’m very proud of what we have achieved and having built an even more amazing product with the help of Equals Collective, we are helping groups of any kind to communicate top down and bottom up, and prove their impact, at huge scale."


In partnership, we helped Groop to complete a full technology and brand transformation following their investment. We continue to support them on their journey to become the trusted, global Community Management Platform.

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