HRetc. Branding & Web Build
We wanted to deliver HRetc. a brand that looked cool, calming and professional. The use of the emotive gradient palettes and contrasting imagery of rural London worked seamlessly throughout the design.
Colour is a powerful communication tool and is often used by designers to encourage action, influence mood, and tap into emotions. The brand represents a strong and emotive feel with calming gradients and use of natural though provoking colours.
The brand new website we developed worked seamlessly cross-platform using new material design mobile navigation and other elements to provide the best experience possible across mobile and desktop.
Designing the new Melloo website began with extensive planning. Having a strategy was pivotal before we even attempted to do anything for such a big project. Because the site was previously large and focussed on funneling a user, we had to focus our attentions on the entire user journey from the old website and improve it on their new site, whilst embracing their new branding we had created for them.
We worked hard on creating a fluent and effortless browsing experience for all users. With a focus on iconography detail and micro-interactions, the site comes to life.
We created a fully customisable back end that allowed the staff at HRetc. to customise and add modules, downloadable packs and change any content.