Brand Architecture transformation


InfoSaaS is the UK’s leading platform to manage business compliance and control risk.

Having recently refreshed their strategy, Equals Collective, are the partner of choice to help deliver their ambitious growth plans.

Case Content

InfoSaaS needed to refresh their brand architecture before the next phase of their growth. Their existing structure wasn’t clear with their masterbrand and two product brands were competing for the limelight.

Equals Collective began by understanding their brand vision, target audience and core objectives. From this we derived a clear way forward.

Our marketing team delivered an updated brand strategy with clear messaging and defined persona’s. The latter making it easier for the business to effectively target their core buyers in the future. We produced a new visual identity for the brand, built a new wordpress website and refreshed all of the brands valuable content. We also updated the UX throughout their technology platform, ensuring that users would have the best possible experience.

Every element of their brand was refreshed giving this scale-up the boost it needed for the next part of their success.

Peter Rossi
Equals Collective has delivered a brand that is modern yet sympathetic to our audience. We’ve been able to re-inject life into our marketing and digital presence giving us longevity as we move into a critical growth path. We’re looking forward to the ongoing relationship and seeing how high we can fly.



Our marketing and design teams have positioned InfoSaaS for scale. They now have one clear brand, message, identity and a modern website which is more in sync and reflective of their growing business.

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