Equals Collective were brought in to help Melloo redefine and develop their technology platform so it could support the vast amount of user data and resources.
The original brief was to build a new brand and e-commerce website to sell key-stage one training materials. However, the brief quickly changed when we saw the potential for Melloo; there was a bigger opportunity. Together, we found a gap in the market, where they could differentiate and Melloo would fit perfectly. With the advice, support and services of Equals Collective we helped them pivot and develop a global education resource marketplace.
The brand had a complete overhaul with a new visual identity that would resonate with their target audience; it’s now fresh, colourful and vibrant.
The user journey for the entire platform was also design led and usability was considered at every stage of the development.
We transformed Melloo into a scalable marketplace capable of supporting large user imports, high-end security and a customisable back end in Magento; which could cope with large amounts of products and user data. We also designed an intelligent payments platform; to generate revenue for both Melloo and it’s members.
With its fresh brand and customer-centric design, Melloo’s scalable market-place platform now does everything it set out to deliver and more.