Sheerwater Glass Website
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Sheerwater Glass approached us to design and develop a new website for their glass and glazing business. The fundamental aims were to improve the quality of the website’s appearance and functions, whilst showcasing their work, increasing their brand & product awareness, and improving the conversion of online enquiries.
Our first step was to create a bespoke design for the new website. We designed the website so that the content was effortlessly digestible for users and easily manageable for the Sheerwater Glass staff and our own marketing team.
Due to the large number of products available, we had to focus on the navigation of the website; ensuring everything could fit with ease and be neatly presented. We achieved this through a professional and technical style, de-cluttering difficult to read content and laying it out in a way that gave the customer the information they needed to inform a purchase, when they needed it.
Upon building the site, the developers worked hard to ensure that the site’s design succeeded in its aim, but also focussed on ensuring the site was optimised for responsiveness.
Along with this, the aim was to increase online enquiries, and this is why the developers created call-to-actions and interactive features throughout the site – the Slimline Windows page is a prime example of their work.
A Powerful CMS
Our developers ensured that the website would have a powerful yet simple to use Content Management System. WordPress is one of the most successful CMS platforms, and it was the perfect choice to suit the Sheerwater Glass staff – allowing them to easily update content, products and media on the website.
UX design was a big part of our work through the design process, and it’s still major in our ongoing work with Sheerwater. It was imperative that we produced a website that was well-structured and appealing to browse. We were confident that the mixture of product images, graphics and concise content was the way forward for strong engagement.
Strong User Engagement
The website’s minimal design allows both new and returning visitors to easily interact and understand the website’s structure. The site is also easy to maintain, allowing us and Sheerwater to keep all content fresh for site visitors.
In-depth product database
There are a lot of products on the Sheerwater Glass website. The number will continue to rise as more products are added to the site, but we’ve made it possible so that it’s easy for the team to add products and for the website to remain responsive.
Products in the database
“We’ve been working with Equals Creative for a few years now and they have successfully rebuilt our website from the ground up, helping us to modernise and improve our online presence. Equals Creative have strength and depth in their team, providing a turn key, design, development and marketing services. Their services have been a huge help to Sheerwater Glass”
Mark McCluggage | CEO Sheerwater Glass